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About the creative concepts displayed in this portfolio.
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The advertisements and marketing materials presented in this portfolio are all structured around a creative concept that contains crucial sales information for a prospect. Several of the campaigns in this portfolio have helped clients turn business failures into leading brand positions, allowing them to take market share and generate millions of dollars in sales. |
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Concepts based on visuals and literal content can be used in multiple media. |
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Each sales promotional material in this site is presented as if it was a print advertisement. However each concept can be reshaped for the internet, broadcasting as well as other sales promotional materials. Within seconds, the concepts communicate complex brand advantages, product features and competitive advantages. The concepts include a payback/humorous release that leaves a viewer with a friendly feeling. Product information and branding wrapped in humor have shown to be a perfect vehicle for today's mixed media landscape. This is the stuff people send to each other on-line. Many of these campaigns have generated instant increases in sales and long lasting brand advantages that simplified client's sales efforts year after year. |
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Unique and creative concepts can do wonders for business-to-business marketers. |
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Strategically smart and unique concepts have shown to be similarly effective for sales to consumers as they are for sales to corporate buyers and decision makers. The work you see on this website provides corporate buyers and decision makers with quick access to crucial information which simplifies their purchasing process. The insight into the business-to-business market comes from a decade of research examining how corporate buyers make their purchasing decisions and what it is that motivates these decisions. |
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For inquires regarding development of creative concepts for the internet, print or broadcasting as well as the production of marketing materials, please contact Ronny Carlson.
Phone: 312-282-0660
E-mail: info@ronnycarlson.com |
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